We’ve spent the last two decades building websites for search engines. Structured content, backlinks, keywords, page speed... all the usual suspects. And for a long time, that was enough.
But something’s shifted.
Today, people aren’t just typing keywords into Google. They’re asking ChatGPT, Perplexity, Claude, and other AI agents to do the heavy lifting for them. And increasingly, those agents are the ones visiting your site, not a human user on a Chrome browser.
This means your site isn’t just being indexed. It’s being interpreted.
From SEO to AIO
Traditional SEO (Search Engine Optimization) is about making your site crawlable and keyword-rich. But AIO (AI Agent Optimization) is about making your site understandable and usable by large language models and automation systems.
That means:
- Clear, semantic HTML
- Actionable instructions in the UI
- Accessible, labeled elements
- Logical, predictable flows
If your site relies on subtle UI cues or unlabeled buttons, AI agents will stumble. Same goes for modal-heavy experiences or anything that assumes “the user will figure it out.”
The Rise of Agents-as-Users
Language models now act as proxies for human intent. They read your content, follow links, summarize pages, even attempt basic tasks. Whether you're aware of it or not, your site is being experienced by non-human agents.
If they can’t understand what to do—or worse, if they get stuck—your site might be skipped entirely in AI-generated responses. That’s traffic, leads, and visibility out the window.
So What Can You Do?
That’s exactly why I built AIO Ready™
It simulates how AI agents experience your site, using real LLMs and real browser automation to surface hidden blockers, improve clarity, and make your site legible to the future of the web.
You can run a free scan right now and get:
- An AI-readiness score
- A breakdown of issues in usability, accessibility, semantics, and performance
- Actionable suggestions, not just surface-level SEO tips
Want Early Access?
I'm rolling this out in stages. If you're curious, or just want to see how your site performs under AI pressure, you can join the early access waitlist below.